A custom website is an extraordinary or out-of-the-box website, built completely keeping in consideration the business's prerequisites, specific functionalities, and type of customer experience it wants to offer. Developing a custom web solution since means building straight from the scratch with no deploying of any format in any specified method.
The debate in the minds of business entrepreneurs whenever to build a website as a custom one or just as a regular website model is a common one. While both have their own sets of good and bad aspects, there is not just one option. You need to get the that suits your purpose and business criteria well. However, if you have a plan to let your website outshine other competitors, then custom web development is the right option.
# 1 Builds an exceptional brand recognition
In the online space, the key idea of getting an appealing website is making a distinct brand presence globally. So, a custom website is the most fitting option in the light as that can get you personalized design templates, themes, colors, fonts and signature style as per your brand. While with custom development you start from the scratch, there's typically no confinements, no format restriction or no sticking to a particular layout. So, building a site just as a representation of your brand's identity, gets you recognition easily in the market.
# 2 You get long-term runtime assurance with scalability
One supreme advantage of having a custom website built is scalability. In the long run, when your business will diversify, you will need to add more elements or specific functions for your added offerings. Doing the same for a layout-based website is cumbersome and needs a major overhaul. But, a custom-based site, where everything is tweaked in from the beginning as per your requirements, making some more additions and adjustments is super fast and easy.
# 3 User-experience is always on priority
Creating a website with customization is the most reliable idea for your business if you want to prioritize the user experience on your website. Firstly, you know your clients can access it from any device, a desktop, mobile or tablet or a browser or some portable workstation. So, you need to optimize the site for every device's screen and make them compatible with every browser, if you want to provide ideal customer experience.
# 4 Custom websites help you stay secure
In case you want to create a site by keeping tight security, then custom development is your correct option. You can ask your developer about the level of security, authentication tools or plugins you want. Whereas, in case of a flat layout design you can have only the security choice that it supports.
Obviously, if you want to have a site that is perfectly relevant with your business and expect it to scale up in future when you have more visitors or in an event when you have your own offers, then run a custom site.